Macklemore and Ryan Lewis release the music video for Can’t Hold Us off of the number one album The Heist. This is an awesome look around the northwest and you can follow The Heist flag travel all over the different parts of the region, and ending up somewhere… memorable, to say the least. Macklemore has done a lot for Northwest music, and it’s nice to see him bring a video to the masses that really represents the Northwest. As a Northwest native, got to say, I’m impressed! It will be interesting to see how Macklemore continues this wave of success. Does he have another album in the works? He must, but he’s been touring a ton, guess we will see what he has to offer, and hopefully he can follow up the HUGE success of The Heist.
Macklemore recently also held his yearly pizza party. He selected fans to attend by who made the best, The Heist flag, and posted a picture of it being used in the most creative way. It’s nice to see him continue to support his fans as much as they have supported him. He’s a big inspiration to a lot of people in Seattle and he’s continued to show why. He’s been honored with a ton of awards, but continues to give back.
Here is what Ryan Lewis had to say regarding the video:
It seems like when a music video comes out, the title that receives all of the credit and travels with a film is that of the director. It’s as though the director is the “artist” or “creator” of the music video, when in reality a music video is first a written treatment, produced (putting together ingredients like actors and locations), shot and directed, cut on the editing board and finally color graded. The music might be fine tuned and scored specifically for that film. There are so many variables that are completely equal if not sometimes more complicated than directing, it’s a shame that so much credit comes down to whoever fulfills that position. A director wouldn’t have shit to direct without a producer. A producer would have nothing to produce without a writer, and so forth.
For our team, I think it’s even more complicated because roles tend to cross over. We simply don’t work within the conventional hierarchy of the film industry (director, producer, etc.) Sure, people have concrete pre-defined roles based on their expertise, but our team has the remarkable ability to wear multiple hats. Can’t Hold Us was a video that showcased this well.
After three months of shooting, finally getting to those last few frames where you reveal the credits, it’s a tense moment. There isn’t exactly a sensible way to do it, if we’re trying to fit people into classic film roles. It leads me to the point that although we do our best to give people titles, this was a video fully created by seven individuals at the forefront. Take any of those people out of the equation, you’d be watching a very different video. I write this in hopes that you don’t fall under the illusion that one person creates a music video, particularly at the Macklemore camp. We are constantly challenging and enhancing each another’s ideas and I take pride in believing that’s the reason we make great videos. – Ryan Lewis
Of course you can find Macklemore all over the web, be sure to follow him on Twitter and Facebook.
