System of a Down will go down as one of the world’ best bands of all time. Their music, their art, everything they’ve done is a culmination of a vision they’ve been able to live. SOD’s Shavo Odadjian was recently featured in PRØFILES, sharing his vision and the logo for a new cannabis brand called 22Red.
RMR hasn’t shared much content from PROHBTD but we plan on supporting their work going forward. Brands that showcase the crossover between music and cannabis culture are solid in our book. Watch the full episode below!
“System of a Down co-founder Shavo Odadjian is back with more intimate stories about his experience as an artist, musician and entrepreneur, which includes launching his new cannabis brand 22Red. Creating is both a passion and release for Shavo, who plays bass guitar for System and creates stage and lighting visuals for their tours. Designing lifestyle products for 22Red is just as special, and he loves seeing his friends and fans wear apparel that represents values important to him. In the second installment of his multi-part PRØFILES series, Shavo and his close friend Mike make the first 22Red tees using the brand’s new logo. Somebody film this!”