Golf meets California cannabis culture at one of the most iconic luxury resorts in the world. May 20th, the Cali Classic x Nothing But Fire Invitational descends on Monarch Beach Golf Links, the world-renowned course tucked inside the Waldorf Astoria Monarch Beach—a AAA Five Diamond resort perched above the Pacific Ocean in Dana Point.
Set against ocean views, championship golf, and signature Southern California sunsets, this event isn’t your average invitational. It’s a full-blown experience that blends the elite energy of West Coast cannabis brands with celebrity guests, on-course activations, unforgettable prizes, and one-of-a-kind moments.
From a sunset helicopter ball drop to a $1 million shootout, this year’s Cali Classic event offers a fresh reminder that cannabis culture continues to elevate and redefine luxury experiences across industries.
Cali Classic Delivers Next-Level Invitational Experience
Whether you’re a seasoned golfer or a weekend warrior looking to catch a vibe, The Cali Classic x Nothing But Fire Invitational offers something for everyone.
“Every Classic we do supports brain health and brain injury research. After surviving my own brain tumor a hemangioblastoma on my cerebellum, I knew I wanted to create experiences that give back and bring people together. The Cali Classic is luxury with a purpose — its about healing, hope, and higher standards for our industry.”
Here’s a breakdown of what’s going down at the Cali Classic:
- 🚁 Helicopter Ball Drop Raffle — As the sun sets over the Pacific, watch a helicopter drop dozens of golf balls onto the green, with raffle entries tied to each ball. Closest to the hole wins.
- 💰 $1 Million Shootout — One lucky golfer gets the chance to hit a hole-in-one for a cool million. Yes, seriously.
- 🏆 Prize Opportunities on 8+ Holes — Expect over-the-top giveaways, games, and cannabis-infused creativity at multiple holes. Think putting challenges, longest drives, closest to the pin, and more.
- ⛳ Golf Cannon on Hole 8 — Launch your shot 400+ yards using the legendary golf cannon. Pure vibes and maximum distance.
- 🍹 DIME Club Lounge on Hole 10 — Dime Industries sets up a VIP lounge at the tee box, complete with refreshments, music, and good company.
- 🥂 Hole 18 VIP Experience — It all wraps up with an upscale reception hosted by Originals, Nameless Genetics, and The Cure Company. Think champagne, flower tastings, and more luxury cannabis moments.
- 🛍️ $10,000+ in Golf & Pro Shop Prizes — Come ready to win. From high-end clubs to exclusive merch, the rewards are serious.
- 🌅 Amuse Bouche Evening Reception — A sunset soirée with curated bites, coastal views, and that signature Monarch Beach ambiance.
All of this takes place at Monarch Beach Golf Links, where ocean views meet pristine greens and professional-level design. This venue regularly hosts PGA events and global celebrities, making it a fitting location for a cannabis industry gathering that’s all about prestige and presence.
The Brands Bringing Fire to the Fairway
The Cali Classic isn’t just about golf—it’s about celebrating California’s top cannabis players and the culture we all move forward. Over 18+ on-course activations will be live throughout the event, showcasing innovative brands, lifestyle products, and elevated experiences.
Here’s a peek at who’s setting the tone at the 2025 Cali Classic:
Jungle Boys
An undeniable staple in California cannabis, bringing legacy flower and big energy to every room they enter.
Originals
West Coast legacy cultivators pushing top-tier OGs and keeping LA’s cannabis scene rooted in fire genetics.
Nameless Genetics
Known for decades of cultivation experience, Nameless is synonymous with heavy hitters and loud strains.
Goodfellas
A cultural force in the cannabis space, known for premium product drops and elite collaborations.
Network
Blending lifestyle and flower, Network stands at the intersection of design, fashion, and fire genetics.
The Cure Company
Los Angeles’s own, boasting two flagship dispensaries and some of the city’s most iconic OG cannabis genetics.
Dime Industries
Leading innovation in vape hardware and cannabis tech while activating some of the best experiences in the industry.
Royal Blunts
A legacy name for wrap lovers and smokers everywhere, Royal Blunts continues to dominate the lifestyle lane.
Blazy Susan
The pink rolling paper queens, redefining the cannabis accessory space with flair and female-focused branding.
High Seas
A premium cannabis brand channeling beachside energy, bold flavors, and that California dream vibe.
The Cake House
A powerhouse retailer and brand that brings bold energy and consistent product drops to the Southern California market.
Planta
Cultivators of clean, flavorful flower with a focus on sustainability and style.
Topshelf
Premium, potent, and never missing—the name says it all.
Mrs. Scoops
Sweet branding and boutique cultivation collide for a flavor-forward, luxury cannabis experience.
Dutchie
Tech solutions that power dispensaries across North America, helping brands streamline, scale, and succeed.
Encore Labs
One of the top testing labs in California, ensuring product purity and compliance across the board.
Exilis Labs
Providing next-gen testing services and chemical insights that elevate product safety and development.
Xtractor Depot
The go-to for extraction equipment, gear, and operational support for cannabis manufacturers and processors.
Phire
Firing up the supply chain with essential solutions for cannabis companies across the spectrum.
Evergreen
Supporting cannabis operations through smart logistics, business consulting, and go-to-market strategies.
KushCo
A leading name in cannabis packaging and operational supplies, serving brands coast to coast.
Abstrax
Masters of terpenes and aromatic profiling, Abstrax powers some of the best flavor research in the game.
idab
Glass artists delivering functional and collectible pieces for the true connoisseurs.
Bulk Boys
Supplying bulk solutions with quality and consistency at scale for California brands and operators.
Canna Management
Helping brands move from startup to success with licensing, logistics, and industry expertise.
Terpene Warehouse
A terp-driven powerhouse for flavor, aroma, and custom strain formulation.
La Family Farm
Boutique, family-owned cannabis cultivation rooted in legacy, love, and Northern California soil.
Cure N Joy
Healing and high-quality come together through thoughtful products made with care and precision.
Motley Terps
Small-batch, terp-heavy growers known for exotic profiles and standout flower drops.
Cannabis & Tech Today
Bridging the gap between science, business, and innovation in cannabis with high-level journalism.
Ranchos Humilde
A cultural juggernaut connecting regional music, lifestyle, and cannabis for the next generation of tastemakers.
Respect My Region (RMR)
Media, culture, and cannabis collide—RMR tells the stories of brands, music, and lifestyle in a way only the streets can.
Golf Meets Culture: Celebrities and Creatives Pull Up
The Cali Classic brings together creatives, athletes, entrepreneurs, and tastemakers from across the state. Keep your eyes peeled for Donovan Carter (best known as Vernon from HBO’s Ballers), Tammy Petigrew (The Cannabis Cutie), and industry insiders from every corner of the business.
Where business meets play, where the back nine includes partnership talks, story sharing, and clinking glasses over sunset views. If you’re in the space—or trying to be—this is the fairway to make it happen.
Monarch Beach Golf Links: The Ultimate Venue
Set within the Waldorf Astoria Monarch Beach, this championship course is a world-class venue that sets a luxurious tone from the first tee to the final toast. Designed by Robert Trent Jones Jr., the 18-hole course winds through coastal canyons, oceanside bluffs, and palm-lined fairways.
It’s not just a place to play—it’s a destination that embodies California elegance.
Pair that with Waldorf Astoria’s signature hospitality, spa services, and elevated dining options, and you’ve got a setting worthy of California’s cannabis elite.
Cannabis x Golf: A New Kind of Clubhouse Culture
Events like the Cali Classic are helping redefine what cannabis industry gatherings can look like. Gone are the days of “weed-only” pop-ups or stale networking mixers. Today’s leaders and visionaries are showing up in style—with golf bags in tow and big visions on deck.
As brands mature and operators sharpen their business acumen, luxury events like this one remind us that cannabis is culture, cannabis is commerce, and cannabis is ready to stand beside the best in hospitality, sport, and entertainment.
The Cali Classic x Nothing But Fire Invitational brings crossover energy, drawing interest from non-cannabis investors, media outlets, influencers, and lifestyle tastemakers. It’s not just a party—it’s a platform.
For those lucky enough to score a tee time or VIP invite, expect nothing less than a once-in-a-lifetime experience on the links. For everyone else—this is your reminder: the cannabis industry isn’t just growing, it’s glowing.
