Harlem native rapper A$AP Rocky is always dipping his toes in new business ventures. Whether that’s his own clothing, different types of brand deals, events, or something entirely different. This time, it’s a collaboration with popular Southern California-based clothing brand PacSun. The first line of A$AP Rocky and PacSun’s collaboration has arrived on July 16th. This comes shortly after A$AP Rocky was announced as PacSun’s first-ever Guest Artist Director.
For those unfamiliar with PacSun, the clothing brand offers their own brand of clothes as well as dozens of other brands such as Adidas and Dickies. Many of the brands are street-style or hipster, mostly catering towards teenagers and young adults, especially skaters and surfers. With PacSun and A$AP Rocky sharing a very similar target market, this deal elevates both parties and satisfies consumers.
Image via PacSun
The first launch is in collaboration with Vans and Russell Athletic
The first launch is in collaboration with two popular brands that are sold in PacSun: Vans and Russell Athletic. The Vans collaboration also features two versions of their classic Old Skool shoes, one in white leather and the other in black canvas. Simple embroidered flames tie the design together. The white pair is $110 and the black pair is $100 (plus tax).
The Russell x A$AP Worldwide collection features twenty different clothing pieces in cotton and fleece material. T-shirts, shorts, sweatpants, hoodies, Rocky covers it all in this wildly unique collection. The collection starts out as simple designs, solid color pieces with solid colored designs, in five different colorways, with the latter half fully occupied with a psychedelic skull design featuring five different colorways as well. This collection on the other hand ranges from $40-$90 (plus tax).
Image via PacSun
There are 22 pieces total between the two new lines
As part of A$AP Rocky’s position as Guest Artistic Director with PacSun, he will also be in charge of partnerships, creating designs, overseeing the brand campaign, and more. This position will last for 18 months and feature many more collaborations with other brands.
“This partnership is special to me because it’s a collaboration that combines my roots, A$AP Worldwide, and some of the most respected heritage brands that have roots in both the sportswear and lifestyle worlds. Together with PacSun, we will be releasing several limited-edition collections that are both nostalgic and forward at the same time.”A$AP Rocky on PacSun collaboration
The exclusive A$AP Worldwide x PacSun Collection is available at Pacsun.com in over 200 of their stores nationwide.