The 15 Hottest Black-Led Cannabis Brands In The World

In most markets, consumers tend to lean towards economic and logical decisions; price points, quality of product, need for the product, etc. The cannabis industry, however, is unique in that its roots have come from a sense of shared culture. This means that consumers care about each other’s stories and the story behind the brands they support. These stories are precisely what have allowed the 15 hottest black-led cannabis brands to earn their titles. 

Backed by Pioneer Intelligence analytics, these are the 15 hottest black-led brands in the cannabis world. 

1. Khalifa Kush 

Khalifa Kush: black-led cannabis brands

Image Via Instagram

Khalifa Kush, as the name suggests, is a global icon and award-winning artist Wiz Khalifa’s company. Founded in 2015, the brand has had several partnerships with huge brands like Supreme Cannabis and Truleave; helping to spread the rapper’s products across the west coast. Khalifa Kush products include including flower, pre-rolls, vapes, edibles, and concentrates. 

2. Viola

Viola‘s mission revolves around building opportunities for minorities and reinvesting money back into its local communities. The CEO, AL Harrington, described his vision for the brand on Real Sports with Bryant Gumbel as a mission to “…create 100 Black millionaires through cannabis… There’s different layers to this onion for sure, but one of them that’s at the core of my heart is diversity in the cannabis space.”

3. Papa and Barkley

Image Via Instagram

Josh Grossman started Papa & Barkley when he created a DIY cannabis balm in a crockpot to help his father’s back pain. That crockpot experiment eventually became one of their flagship products known as “relief balms”. Today, the company is one of the most successful cannabis wellness brands in California; easily making the list of 15 hottest black-owned cannabis brands

 

4. Primitiv Group 

Primitiv Group was founded by Pro Football Hall of Fame inductee, Calvin Johnson Jr., and Rob Sims. The two former NFL teammates started the company after suffering from the long-term effects of their physically and mentally intense careers. Primitiv’s vision is to “positively impact the global cannabis industry, changing stigmas and stereotypes by educating people about the plant’s benefits and producing innovative products that help people and athletes optimize their wellness through plant-based medicine”. The company’s vision has come to fruition, placing it fourth on the list of the 15 hottest black-led cannabis brands. 

5. Ball Family Farms 

Ball Family Farms (BFF) is the first black-owned, vertically integrated, indoor grow facility in LA. Known as a social equity company, the brand aims to prioritize diversity, equal pay, and women’s empowerment. The company was founded by the former legacy operator and professional athlete Chris Ball. The brand produces premium quality cannabis while executing its motto “cultivating the culture from the ground up.” 

6. Hollingsworth Cannabis 

Aptly known as T.H.C, this cannabis social equity brand is owned by a family of African-American growers who are passionate about plant power and farming. Their operation is built around the idea of sustainability and a low carbon footprint. As a result, the Hollingsworth Cannabis Company buys local and uses solar energy to power their greenhouse. 

7. Tical

Tical comes in at number seven on the list of 15 hottest black-led cannabis brands. Founded by rap legend and OG Method Man, the cannabis brand started in California and has since launched in other markets across the country. The name of the brand comes from Method Man’s debut solo album Taking into Consideration All Lives (T.I.C.A.L.). The brand itself adopts this mentality and represents a “movement, lifestyle, and swagger,” that encourages change and conversations about racial injustice and equality.

8. Monogram

Monogram is a brand that embodies the lifestyle of celebrity cannabis. This is because the company was founded by legendary rapper and now billionaire, Jay-Z. The brand understands the power of stories in cannabis and the impact that this culture has had on its consumers. 

9. Lowd

Image Via LOWD Website

Lowd is a Portland, Oregon-based brand whose identity is centered around culture and vibrancy. As they put it “Out here, we enjoy the best scenery, the vibrant city, and the best weed. We live life LOWD™, existing effortlessly at the intersection of urban culture & epic nature.” 

10. SF Roots

Coming in at number ten on the 15 hottest black-led cannabis brands is SF Roots. SF Roots is the city of San Francisco’s first social equity company. Above all, the brand remains “dedicated to preserving the quality standards and culture on which the industry was founded.”

11. Weekenders Cannabis 

As the brand puts it, Weekender’s cannabis is “…not just about getting high- it’s about feeling better than you did before”. With a focus on elevated living, the brand produces premium cannabis products with a specialization in pre-rolled cannabis joints. Additionally, the brand operates with its footprint in mind, offering cannabis from California’s most sustainable farms. 

12. GKUA Inc. 

GKua

Image Via GKUA website

Another celebrity-owned company, GKUA makes its way to the 15 hottest black-led cannabis brands under the leadership of Lil Wayne. The brand is based in California and is built around the concept of getting inspired. “I used to just want to get high, now I smoke to get inspired,” said the rap legend.

13. Andretti

Andretti has made its way to the 15 hottest black-owned cannabis brands for its premium indoor high-potency flower. The brand is led by artist, entrepreneur, and record executive Curren$y who often uses the pseudonym, Spitta Andretti. Each of the strains are hand-picked by the artist after hours of careful research and testing. 

14. Mr. Mack’s 

Founded in 2016 by cannabis breeder Chilly Mack, Mr. Mack’s puts its focus on integration, education, and research. The brand’s strain lineup features over 24 custom creations and eight rare phenotypes. The brand specializes in topicals, edibles, and flower.

15. James Henry SF

Last on our list of the 15 hottest black-led cannabis brands is James Henry SF. The company was founded with the intention of promoting a responsible cannabis lifestyle that offers alternatives to OTC and prescription drugs. The brand hopes that under guided medical usage, patients will find an elevated mindset and body throughout the day.

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