After Drake’s partnership ended with Canopy Growth Corporation in June, the door opened for new opportunities. Subsequently, Drake joins his longtime friend and producer Noah “40” Shebib as an investor, partner, and strategic advisor for Canadian cannabis brand, Bullrider. We’ll see if this cannabis venture does anything for Drake or if it’s another lost cause.
Drake x Bullrider
“I’ve always viewed 40 as the expert when it comes to cannabis so I’m very excited to invest, partner, and contribute to setting a new standard for a premium cannabis experience.”
Drake
The Launch of Bullrider
Firstly, Bullrider is launching their flagship store in Brampton, Ontario and will operate via a farm-gate model. In other words, the model allows consumers to purchase the brand’s cannabis straight from soil. Secondly, The consumer environment will be constructed by KWest, an artist who influenced Drake and 40 as kids. Certainly, the brand is set to offer multiple high-grade strains, merchandise, retail, and premium cannabis products.
Although there isn’t much information on their website, you can stay tuned in on all Bullrider news on their Instagram.
Photo by @bullrider on Instagram
Jef Tek’s Tribute Strain: Afghani Bullrider
Bullrider gets its name from Afghani Bullrider, a high-mycrene cannabis strain engineered by master grower Jef Tek. Above all, 40 credits the strain’s ability to help manage symptoms related to his journey with multiple sclerosis.
“My involvement with Bullrider stems from the urge to help consumers access high-grade strains with the same recreational therapeutic benefits that I’ve been able to enjoy. It’s not just another cannabis brand, Bullrider has a deep reverence for quality cannabis and its medicinal properties which I’ve always been extremely passionate about.”
Noah “40” Shebib
Jef Tek has a long work history inside and outside of the cannabis industry. For instance, among other jobs he was a cannabis writer before a cannabis grower. Above all, Jef’s journey in cannabis stems from his love for the plant and late wife and medicinal cannabis activist, Michelle Rainey.
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