West Coast legacy brands continue to prove the power of culture and reputation in a market saturated with multi-state operators (MSOs). Cookies Cannabis, arguably the most famous weed brand in the world, opened its first storefront in Miami, Florida on Saturday, August 13th, 2022. The TRP-owned and operated location, situated conveniently near downtown and the airport on Bird Road, saw a record-breaking first week.
Cookies’ First Week in Florida
In its first week open in Florida, Cookies Miami sold 580.2 ounces of flower and 441,627 milligrams of oil [Source: OMMU, 2022]. No other Florida dispensary has come close to the numbers that Cookies Miami hit in its first week. In comparison to Trulieve, the largest operator in the state with 120 locations, Cookies sold nearly double the amount of flower in its first week as each individual Trulieve location did in the same time frame; each location averaged 317 ounces of flower sold during August 12-18, 2022.
Further, Müv, with 56 locations, sold around 121.5 ounces of flower per location in the same week; while Curaleaf, with 51 locations, sold around 248 ounces of flower per location.
Image via OMMU
“The way Florida is set up with the forced vertical program and no wholesale market, you really need to have everything completely dialed in. Especially when trying to deliver premium products in time for a store opening of this magnitude. It takes a long time to do all the construction, cultivation, and manufacturing. We were happy about how everything turned out.”Daniel Firtel, President and co-founder of TRP
Cookies’ Buzz Remains in its Second and Third Week
The following week, August 19-25, 2022, Cookies Miami sold 247.2 ounces of flower and 127,226 milligrams of oil. Further, its third week saw 310.2 ounces of flower sold between August 26th and September 1st, 2022. While its second and third-week sales were much lower than its first-week sales, Cookies still surpasses the majority of Florida dispensaries when it comes to ounces of flower sold per location.
Daniel Firtel, President and co-founder of TRP commented, “Being the very first Cookies in Florida, there was a lot of excitement building up over the last two years. Witnessing the energy of opening day and seeing the patients of Florida come out to support us with open arms was surreal. It felt really good getting all the positive vibes and feedback from the cannabis community in Florida, and really validated all of TRP’s blood, sweat, and tears that we endured during the entire process. Knowing that we may have even set a single store record for first week sales in the state is what keeps us going.”
Cookies Joins Other West Coast Legacy Brands in Florida
As more out-of-state recreational brands open in Florida, the state’s comprehensive medical marijuana program inches closer to a recreational market.
Just two months prior, another legacy brand joined the bustling Florida market with a record-breaking entrance. West Coast brand Jungle Boys sold 270.5 ounces of flower on its first day; and finished their first full week with 575.5 ounces of flower and 22,303 milligrams of oil sold. During Cookies first week open in Florida, Jungle Boys sold 261.4 ounces of flower and 298,464 milligrams of oil at its only location. Compared to another Florida newcomer by way of California, Green Dragon only saw 22.9 ounces of flower sold on average per location in the same week.
Nearing its First Full Month
As it nears its first full month in Florida, Cookies Miami surpasses flower sales at all Sunshine State dispensaries, as well as surpassing the majority of dispensaries in oil sales. Between August 13th and September 1st, Cookies sold 1,137.7 ounces of flower and 689,907 milligrams of oil. In comparison to the average amount of ounces sold per location at each of the three leading dispensaries in Florida, you’ll see just how popular the Cookies brand name is; Trulieve sold 976.4 ounces of flower at each location, Müv sold 340.6 ounces per location, and Curaleaf sold 696.9 ounces per location.