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Last week, Washington’s cannabis elite unveiled the $10,000 El Dorado cannabis cigar (cannagar) at Diego Pellicer. This one-of-a-kind item has 28 grams of premium cannabis, is infused with rosin, and it’s wrapped in 24k golden cannabis leaves. To top it all off, the El Dorado comes in a custom velvet-lined wood box with a gold authentication plate, complete with all gold smoking tools.

Also included is a 14 karat gold ring that sits on the gold blunt. It’s a very elegant attractive display. The estimated burn time of this cannagar is roughly three to four hours.

Luxury Item Misunderstood-Leira's The Eldorado

Gold Plated Limited Edition Tag. Photo By Erin Radach

 Do Luxury Items Like The El Dorado  Fail to Impress Typical Consumers?

Yet with all this shimmer, shine and cannabis, many cannabis consumers I’ve talked to about this product seemed less than impressed. I couldn’t understand why they wouldn’t be.

Often the response to this elite item was, “Do you know what else I could do with $10,000 dollars?” I myself asked why it was valued at such an amount at the unveiling and I appreciated the answer of it being a one of one item worldwide.

This is the legendary drop in World of Warcraft for stoners! Rare is such an understatement for this luxury item.  They might never make another. Imagine the bragging rights, let alone the viral Youtube video you could make being the only person in the world to have and smoke the Bugatti of cannabis items. Realizing this fact, makes me want to do a couple of things:

1 – Ask how many shine papers I need to order to try to roll my own
2 – Pout a little bit. They aren’t targeting or marketing to yours or my broke ass.

It blows my mind, that the stoner crowd didn’t seem to understand the luxury sections for our cannabis industry. I challenge you to look at the El Dorado cannagar the same way you look at any luxury item that you admire outright. In reality, that’s the level this item is on.

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