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Jay Loud releases his buzzing “Lick” single as a video on Elevator. The Northwest by way of Indiana artist is creeping on 100k plays quickly with this one.

Four to five years ago, the Pacific Northwest didn’t have hip-hop music that sounded like this. As more folks transplant to this region, they bring the flavor from their home regions and travels to mix with the good we got up here. I’m here for it all. Records like “Lick” have the potential to bring a new audience to our region and let’s be honest, this shit jumping.

Go ahead and let it loop, you’ll likely run it back at least once.

“Jay Loud in the cut…”

Jay Loud – “Lick” (Elevator)

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