The future of hip-hop is diverse, innovative, and competitive than ever. With streaming platforms like Spotify, Apple Music, and TikTok shaping the way fans discover music, emerging artists have more opportunities than ever to break into the mainstream. However, in a culture where trends move fast, only the best manage to stand out and build real momentum. The future of hip-hop is bright.
From street-savvy lyricists to genre-bending innovators, these top 10 rising rappers of 2025 are dominating charts, going viral, and earning respect from real hip-hop heads. These artists represent the future of rap, and if you don’t know their names yet, you will soon. Let’s break it down.
The Future of Hip-Hop
1. Doechii – The Next Rap Superstar
If there’s one artist who’s had an undeniable breakout year, it’s Doechii. Coming out of Tampa, Florida, she’s been on a steady come-up since 2020, but 2025 has officially solidified her as the next big thing in rap.
Why She’s #1:
- Grammy-winning artist – Her 2024 mixtape Alligator Bites Never Heal won Best Rap Album at the 2025 Grammys.
- Versatility and innovation – She seamlessly blends 90s hip-hop, neo-soul, and modern rap.
- Viral dominance – Tracks like Persuasive and Swamp Princess continue to trend on TikTok and Spotify’s Rap Caviar.
Top Tracks:
- “Yucky Blucky Fruitcake”
- “Denial Is A River”
- “Persuasive (ft. SZA)”
With her bold lyricism, stage presence, and genre-blending sound, Doechii is on pace to be one of the most influential female rappers of the decade.
2. LaRussell – The Independent Hustler
Hailing from Vallejo, California, LaRussell has been revolutionizing the indie rap game with his pay-what-you-want model and commitment to empowering independent artists. His authenticity, lyricism, and storytelling have earned him a dedicated fanbase.
Why He’s #2:
- Self-made and self-sustained – LaRussell runs his own Good Compenny label.
- Grassroots marketing genius – His content regularly goes viral, racking up millions of views on TikTok and Instagram.
- Respected by real hip-hop heads – His bars, delivery, and subject matter make him a true artist’s artist.
Top Tracks:
- “Cyntoia Brown”
- “6am in Vallejo”
- “Growth”
3. Gelo (G3 GELO) – The Unexpected Star
From basketball courts to rap charts, LiAngelo Ball (aka G3 GELO) has made one of the most surprising transitions in hip-hop. His 2025 single, Tweaker became a viral TikTok hit, pushing him into the rap spotlight.
Why He’s #3:
- Major record deal – Signed a $13 million deal with Def Jam & UMG.
- TikTok & Spotify success – Tweaker hit #4 on the US Spotify charts.
- Unique crossover appeal – Bringing sports and music fans together.
Top Tracks:
- “Tweaker”
- “Pull Up & Shoot”
- “Ball Don’t Lie”
Gelo is proving doubters wrong and showing that his music career is no gimmick—he’s here to stay.
4. Jordan Adetunji – The Genre-Bending Visionary
From Belfast, Ireland, Jordan Adetunji is bringing a completely fresh sound to hip-hop, fusing Afropop, punk, industrial rap, and grime.
Why He’s #4:
- Grammy-nominated for Best Melodic Rap Performance.
- Viral hit “Kehlani” blew up on TikTok.
- Pioneering a new sound in global hip-hop.
Top Tracks:
- “Kehlani”
- “Rebel Waves”
- “No Rules”
Jordan Adetunji’s genre-blending creativity is setting him apart in 2025.
5. 1900Rugrat – Florida’s Next Big Star
From Limestone Creek, Florida, 1900Rugrat is quickly becoming a household name with his melodic trap sound and high-energy performances.
Why He’s #5:
- “One Take Freestyle” topped the US Spotify Viral Chart.
- Collaborations with Kodak Black & NLE Choppa.
- Rolling Loud 2025 confirmed headliner.
Top Tracks:
- “One Take Freestyle”
- “Drill Mode”
- “Out the Mud”
6. AzChike – LA’s New Street Star
AzChike, coming out of Los Angeles, is dominating the West Coast underground with his animated, witty bars and aggressive flow.
Why He’s #6:
- Co-signed by ScHoolboy Q & Kendrick Lamar.
- Tracks like “Peekaboo” and “Movie” are getting major traction.
- West Coast rap’s new frontrunner.
Top Tracks:
- “Peekaboo”
- “Movie”
- “No Hook Freestyle”
7. NASAAN – Detroit’s Next Lyricist
NASAAN has been making a name for himself with his storytelling, deep lyrics, and versatile flow.
Why He’s #7:
- 2024 EP Error 44 gained major buzz.
- Standout freestyles on “From the Block” & “On The Radar”.
- Genuine underground & mainstream appeal.
Top Tracks:
- “Kativa’s Baby Boy”
- “Error 44”
- “Nightmares & Dreams”
8. Lexa Gates – Queens’ Rising Star
Coming straight out of New York, Lexa Gates brings a soulful, blues-infused rap sound that sets her apart from the drill-heavy NY scene.
Why She’s #8:
- Her storytelling & emotional depth resonate with fans.
- Spotify’s “Rap Radar” playlist featured multiple singles.
- Merging blues, rap, and old-school soul vibes.
Top Tracks:
- “Provider”
- “I Just Can’t Be Alone”
- “The Person That I Was Before”
9. Star Bandz – Chicago’s Youngest Rap Prodigy
At just 16 years old, Star Bandz is shocking the industry with her technical ability and star power.
Why She’s #9:
- “Yea Yea” became a viral anthem.
- Debut project Estrella has major co-signs.
Top Tracks:
- “Yea Yea”
- “Estrella Freestyle”
- “Back 2 Back”
10. That Mexican OT – Texas’s Next Superstar
From Houston, Texas, That Mexican OT is putting on for Southern rap.
Why He’s #10:
- Album Texas Technician making waves.
- Viral performance at Austin City Limits.
Top Tracks:
- “Johnny Dang”
- “Texas Technician”
- “Lone Star Legend”
