How Music Artists Can Use IG Reels To Grow Their Audience
Photo By Chase Fade

IG Reels is a simple way for artists to leverage the growing popularity of short viral clips in social media. Instagram designed Reels with this trend in mind, and, in short, IG Reels is the company’s answer to TikTok and the power behind their dance and challenge trends.

Like TikTok, IG Reels lets users create 15-second clips. Music artists can use IG Reels to make one clip or seamlessly string clips together to create an extended reel. Record live with the Instagram Stories camera or upload videos from your phone’s gallery.

If your music distribution package includes Instagram, your music will automatically be available on Reels. If you haven’t signed up with a music distributor like TuneCore or Distrokid, you can upload your music in a video from your phone or perform it as you record a live video.

How To Use IG Reels

Add audio, apply special effects, and adjust the speed of your clips with in-app options. Share your reels on your feed or in your stories, in a DM, or share to the Explore page. The Explore page shares your reels with users who like similar clips, ala a TikTok-like algorithm. This option can introduce your page to people who have never heard of you.

If your clip ends up on IG’s Featured page, you’ll get a notification and possibly more followers.

Promote Your Music On IG Reels

Browse through other music artists’ reels to find out what’s trending and what kind of content your fans prefer. Researching other artists in your genre or niche will give you more refined results and a better idea of how you can attract the most engagement.

You could create a 15-second mini-performance. Or you could try for a viral video with quirky, tongue-in-cheek content. It might be tempting to make an easy, one-shot reel, but don’t underestimate the power of editing and creative cuts to attract attention.

Pushing your new release right out of the gate probably won’t do much for your promotion goals. Instead, take the time to discover what your fans want so you can create real engagement and up the odds of getting found by a new audience that resonates with your brand.

Collaborate With IG Influencers

Collaborating with existing influencers is one of the best ways for underground music artists to get more attention and build their fan base. Reach out to influencers who fit with your brand and ask them to use your music on their reels.

Depending on their brand, influencers might use your music in the background of one of their reels, choreograph a dance video to a song clip, create a challenge, film a prank, or suggest something else.

After the reel is published, DM it to your followers and ask them to share or recreate it on their page. Offer a shout-out or re-post on your official Instagram page in return.

Get Started

No matter how you use IG Reels, if you can meet your fans’ needs and generate interest, IG Reels can be a valuable piece of your music marketing toolkit. It’s quick and easy, and it comes with a built-in Instagram audience.

Start experimenting today to grow your audience and inspire existing fans.

If you have any questions or need assistance with your music career, please reach out directly to our team via email at info@respectmyregion.com.

RAPPER WEED: WHICH RAPPERS HAVE CANNABIS PRODUCTS IN THE MARKET?
10 UNDERRATED FEMALE RAPPERS YOU SHOULD LISTEN TO RIGHT NOW
9 RAPPERS FROM DETROIT YOU NEED TO KNOW THIS YEAR

FOR MORE MUSIC NEWS, FOLLOW RESPECT MY REGION ON FACEBOOK & TWITTER

TO HAVE A STORY FEATURED OR YOUR BRAND OR PRODUCTS REVIEWED, PLEASE EMAIL US.