LB Runtz is a respected entrepreneur and rapper. He’s widely recognized for being the co-founder of the famous Runtz strain and brand. Growing up in Long Beach and relocating to The Bay in the early 2000s, LB Runtz has always had a passion for cannabis. Combined with being an entrepreneur, he’s continually creating one of the top-tier strains and brands on the market.
Runtz is an award-winning strain with Leafly and The Emerald Cup. The unique genetics of Gelato and Zskittles makes this strain stand out. Cannabis connoisseurs know they cannot find anything that comes close in comparison. This is due to the sweet, fruity, and candy-like terpene profile that leaves the taste unmatched. It’s quickly become a west coast classic that currently can be found from Cookies California.
Image via SF Weekly
LB Runtz recently appeared on the Heavy Smoke Podcast. He shares his journey as an entrepreneur in both cannabis and music. Shiest Bubz leads the interview, who is one of the four founders of The Smoker’s Club. The two entrepreneurs provide an interesting perspective with their love for cannabis combined with their entrepreneurship and lifestyle.
He discusses on the Heavy Smoke Podcast how doing business in the cannabis industry is constantly evolving. In fact, he’s created the word “strand,” which means the strain of a brand. There is a clear difference between the genetics of a strain and a brand with a multitude of functions. However, LB highlights that the cannabis industry is quickly changing. The function of the genetics of a strain may be linked together closely. He shares his deep understanding of how business, culture, and cannabis are intertwined.
Especially for those who are looking to create their own brand or business, LB Runtz has set a high standard. By creating a top-tier strain in relation to his multifaceted career background, he’s an impactful force that continuously looks to build and expand.