40 Tons, a Black woman-owned, multi-state social impact cannabis brand, is on a mission to change that narrative with its groundbreaking Justice Row activation. And this year, it’s making a powerful statement at NECANN Boston 2025, happening March 21-22 at the Hynes Convention Center.
The cannabis industry is booming, but for many, the journey to legalization came with a heavy cost. While major players rake in profits, thousands of individuals remain incarcerated or struggle to break into the legal market due to past convictions.
Justice Row x NECANN Boston 2025
Justice Row was created to give justice-impacted entrepreneurs a fair shot at success in the legal cannabis industry. These are the individuals who bore the brunt of cannabis prohibition, and now, 40 Tons is ensuring they’re no longer left behind. By providing complimentary booths at major cannabis conferences like NECANN, Justice Row creates direct pathways to investment, partnerships, and business growth.
“We are incredibly grateful that NECANN shares our vision of elevating justice-impacted founders,” said Loriel Alegrete, CEO of 40 Tons. “This isn’t about charity. It’s about providing a hand up, not a handout—because these businesses are real, innovative, and profitable. They just need access to the same opportunities as everyone else.”
Since its inception, NECANN has been committed to social equity, making the partnership with 40 Tons a natural fit. “Real change happens when we create space for those who have been historically excluded,” said Marc Shepard, Co-Founder of NECANN. “Welcoming 40 Tons’ Justice Row to Boston this year is an extension of that mission.”
Backed by Industry Leaders
Justice Row is making waves thanks to key sponsorships, including title sponsor HPI Canna. As one of the leading cannabis manufacturers in New York, HPI Canna is fully aligned with 40 Tons’ mission. “We believe in 40 Tons’ mission to the core,” said Kim Tanami, CEO of HPI Canna. “This partnership was the perfect fit for the launch of our TEC Marketplace Legacy Brand Accelerator program, where we help legacy brands take a brand to market.”
Media & Earned Coverage Opportunities
40 Tons is offering exclusive media opportunities through a full video production team conducting 10-minute interviews with Thought Leaders, Business Executives, Brand Owners, and Justice-Impacted Founders. These interviews will be published on media.40tons.co and amplified across LinkedIn, Instagram, YouTube, Facebook, TikTok, and Email Newsletters—reaching hundreds of thousands of impressions. This is a unique opportunity for exhibitors and sponsors to gain earned media coverage for their clients. Interviews can be booked through this calendar link.
- Interviews with Industry Leaders – Exclusive sit-downs with Loriel Alegrete (CEO, 40 Tons), Corvain Cooper (Co-Founder, 40 Tons), and Anthony Alegrete (COO, 40 Tons).
- Spotlight on Justice-Impacted Entrepreneurs – Exclusive access to Justice Row exhibitors—businesses led by those directly affected by cannabis criminalization.
- Letter-Writing Campaign Coverage – Live engagement as attendees write messages of support to cannabis prisoners still serving unjust sentences.
- On-Site Visuals – Footage and photography from Justice Row’s activation and engagement zones, including a thought-provoking and charged visual installation from Boston’s Core Cannabis Museum, which exposes the inequities of cannabis prohibition and the War on Drugs.
A Story of Redemption and Progress
NECANN Boston 2025 is another moment to celebrate redemption and progress. Corvain Cooper, Co-Founder of 40 Tons, knows this better than anyone. Once serving a life sentence without parole for a nonviolent cannabis offense, he was granted presidential clemency and now leads a company dedicated to justice and equity. His story is a stark reminder of the thousands still incarcerated for cannabis-related offenses while the legal industry flourishes.
To learn more about Justice Row, visit 40Tons.co or contact press@40tons.co.
