Detroit is home to an abundance of musical talent that has spanned generations. Pleasantrees, a Detroit dispensary, wants to help jumpstart the local scene after a tumultuous last few years due to the pandemic.
The world has slowed down and live music practically stopped. Alongside the suffocation of live performances, tours, and opportunities to get music heard, many musicians have seen their income drop due to the usual musician-friendly part-time jobs also seeing a dip. Musicians are in dire need of stages to rock and finances to live and continue making music.
Pleasantree’s The Potency Test Battle of the Bands
Battle of the Band’s events isn’t new. However, Benjamin Sobczak, the Chief Legal Officer at Pleasantrees, aims to actually provide value past a crowd of people and drink tickets. As a longtime artist himself and member of the local band Of Mice and Musicians, Ben has been around the block. He states that in “the past it was usually some promoter selling you a spot to sell tickets to break even. You come out and whoever has the most people to cheer for them wins and then you don’t really win anything substantial. We really wanted to elevate the local community and provide value in the actual performances at the event as well as the prizes.”
Cash Prize & Free Studio Time
Not only will the winner of The Potency Test be taking home a $5,000 grand prize, but they’ll also be receiving free studio time at The Villiage recording studio. Sobczak strived to get as much value as possible for artists; he notes the value of professional recording time as such, “Just to be able to walk into a top-notch studio and record as a whole band, which is expensive, is a blessing for a lot of local artists. We’re giving them money and a professional means to record their music.”
The performing artists include Pontiac rapper Arie KD, Lansing rapper Kwaj, Battle Creek singer-songwriter Sam Luna, Detroit hardcore band Adventurer, and Brighton rock band V*A*S*E*, as well as Kalamazoo singer-songwriter Grace Theisen.
The Potency Test Battle of the Bands event will be judged by the infamous White Boy Rick, Chad Nicefield, and Pontiac City Councilwoman Melanie Rutherford (also a Grammy-nominated singer-songwriter), keeping this event 100% a Michigan thing.