Dating back to 2017, Mitch Pfeifer, CEO and Founder of Respect My Region, and Joey Brabo, Chief Operations Officer, have hosted 250+ podcast episodes, published more than 6,000 web articles, and reached over 100 million people on social media serving cannabis and music content.
“When it comes to the internet and social media, consumption habits and each network’s algorithm are constantly changing. Staying ahead of the curve can be tricky but it isn’t impossible. Even cannabis companies who have suffered numerous deleted accounts or the infamous shadow ban can see success if they execute the right strategy,” said Mitch Pfeifer, Founder, and CEO of Respect My Region.
Pfeifer further explained, “Combining short form engaging videos with long form educational podcast content has proven to grow our social media accounts as well as our personal networks exponentially faster than when we just published written articles and promoted our own blogs. All forms of content are valuable but once you publish multiple forms of content, consistently, that’s where the magic happens.”
Keys To Creating Cannabis Podcasts and Video Content in 2022
“Back in 2018, I started analyzing what made the best and most popular social media accounts in the world so great at what they do,” said Joey Brabo, Chief Operations Officer and Co-Owner of Respect My Region. “It was clear that groups like ESPN, Sportscenter, Barstool Sports, Joe Rogan, Kim Kardashian, and even Snoop Dogg were all actively participating or hosting podcasts. Plus, each of these entities also shared funny short videos.”
Joey continued by saying, “With respect to Snoop, the Kardashians, and Joe Rogan, many of the most famous people in the world are often included as part of viral videos that have been created by fans and marketers. From these accounts alone, there is a never-ending supply of education and humor. When you stack on the memes and other user generated content these groups and their content are usually included in, the exposure becomes larger and more notable.”
Respect My Region’s North American Weed Tour 2022
The two cannabis professionals are currently on the road, going across the United States looking at the best and most popular products, brands, and dispensaries in each market. You can stay up to date with all of their podcasts and video content across all social media channels, all streaming platforms, or their website RespectMyRegion.com.
The North American Weed Tour began on July 10th and ends on December 15th, 2022.
For more information, or to get involved, visit RespectMyRegion.com/NorthAmericanWeedTour or email Joey Brabo at joey@RespectMyRegion.com.