In the 2020s, there’s no such thing as too much content. Social media consumers are hungry for quick fixes in short video clips. Posting daily on multiple social media platforms can increase brand visibility, encourage crowd engagement, and drive traffic to your sites.
For indie artists, that means endless options for releasing content by clipping full videos, songs, and stories into smaller snippets. You can release unrelated posts independent of each other, or you can make a storyboard and build on a theme.
Each social media platform has their own audience, influencers, and types of posts. While you may favor one platform over the others, the goal is to boost brand awareness as much as possible. So post to as many platforms as you can as often as you can. Bonus – most social media algorithms reward frequency.
Here are some tips for posting daily on multiple social media platforms.
Facebook is all about likes and follows. Comments matter too because Facebook’s algorithm measures “meaningful engagement.” In fact, Facebook penalizes demanding posts like, “Comment below.” If the algorithm decides your interactions in the comment section aren’t organic, it won’t push the post to other news feeds.
Facebook’s algorithm favors friends and family over companies or organizations, so you can post more personal content on FB. But sponsored posts are where FB really shines. You can choose how much you’ll spend, when you want posts to show, and who you want to show them to. The more specific you can be, the better.
Facebook users are generally over 25, the majority being Gen X and Baby Boomers with some of the more mature Millenials sprinkled in.
Instagram is almost a must for any serious independent artist in the 2020s. To make the most of this platform, you absolutely should get verified. Getting IG verification immediately boosts your credibility and makes you easier to find on Instagram.
Push sponsored Facebook posts to Instagram with a click, and sell merch, tickets, digital music, and more directly on your Instagram page. Pics, album artwork, studio sessions, and short videos are game winners on this platform. Check out Megan Thee Stallion’s recent dance campaign or Compton rapper Westside Boogie’s stories for marketing ideas.
Instagram’s community is said to appeal mostly to Millenials and younger Gen Xers.
TikTok
TikTok is the newest social media giant, and that makes it the easiest one to attract new fans on. You’ll have less competition than on FB or IG, and that translates to more potential views. TikTok’s algorithm works a bit differently than other platforms. Instead of showing posts from family, friends, or companies, TikTok suggests new posts based on who and what you’ve engaged with before.
On TikTok, the right 15 seconds could blow up your whole brand. But the best thing about TikTok is you can just be yourself.
TikTok users are mostly Gen Z and younger Millenials, but every age group is getting in on this platform’s ability to help people’s video trend and go viral.
YouTube
YouTube is the musician’s preferred social media platform. Specifically designed for videos, music makes up a majority of YouTube plays. And creators can earn some serious cheddar by monetizing their channel. With enough viewer interaction, YouTube can make a profitable side hustle for indie artists.
Drive engagement by posting or linking your videos on other social media platforms and promoting your channel on music blog posts, press releases, and any online media discussing your music or brand.
All age groups and demographics watch YouTube.
If you’re putting out socially-conscious music, talk about current events, write a lot of tag lines or catchy hooks, or you like to keep it short and sweet with your content, Twitter might be your jam. The cap on characters means you’re either sending out links accompanied by short blurbs, or you’re stringing together multiple tweets to send a longer message.
Good for ongoing story lines and daily updates, Twitter provides a quick, easy way to keep in touch with fans and consistently promote your stuff.
Snapchat
Snapchat is fantastic for immediately engaging fans with a visual medium. Snapchat’s emphasis on the visual aspects of music has been compared to the MTV of the 90s. Since snapchat is global, not geo-fenced like other platforms, it’s capable of translating Snapchat campaigns into streaming royalties and music downloads.
Users can even use Snapchat to find out what song is playing via the platform’s Shazam tool. Pop greats like Calvin Harris, DJ Khaled, and Ariana Grande have run majorly successful Snapchat campaigns to connect with fans, and indie artists can use the platform’s features to great advantage as well.
Snapchat is geared toward a younger crowd, mostly Millenials and Gen Z.
Musicians often overlook Reddit as a promotional tool but they shouldn’t underestimate the power of this platform to generate buzz, especially for underground artists. Redditors love artists underappreciated by more mainstream platforms.
Redditors are generally open-minded and eager to share what they like with each other, making it a perfect place to post free downloads and ask for feedback. And it’s actually one of the first social media platforms that are still viable today.
Redditors range from Gen Z to Baby Boomers.
Email List
Honestly, whatever platform you favor, the content you post on their forum doesn’t really belong to you. Recently, social media platforms have been blocking and removing content they find distasteful. That means videos, posts, mp3s, pics, and even livestreams can be shut down instantly and indefinitely. And users have often stated that they have no control over how long they get removed or blocked.
That makes email one of the best ways to market your music. You have complete control over your content. And people who sign up for your email list already like your music and want to hear more. Plus, 100 engaged, loyal fans who buy merch, go to shows, download music, and tell their friends are worth a million who don’t.
Conclusion
Whatever social platforms you favor, posting daily on multiple social media platforms is the best way to get your brand seen and heard by the most people, fast. For more ideas on how to get the most juice out of independent music promotion, check out this article.
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If you don’t have the time or inclination to finesse the social media game, consider hiring an expert to do it for you. Find out how Respect My Region can help promote your work daily, across every platform, by sending us an email here: info@respectmyregion.com using “ATTN Help Me With My Social Media” in the subject.
