Located in the heart of Portland, Serra‘s recreational cannabis shops has two locations to serve you. Named for the Italian word for the greenhouse, Serra’s design and layout are inspired by its name. They seek to establish themselves as an experimental cannabis lifestyle brand. Curating retail spaces that set the bar for progressive canna-culture. Serra classifies themselves as the “Modern Druggist,” and has a line of wholesale products available throughout Oregon.
What Is Their Mission?
Aside from providing high-quality selections of flower, edibles, topicals, concentrates, and lifestyle accessories, Serra has an overarching mission. Their mission is to set a standard for modern cannabis culture. Pushing aside stoner stigmas in exchange for something more sophisticated, and refined.
As a brand, they’ve garnered attention from Design Week Portland, and had exposure in Wallpaper Magazine, Newsweek, and even Forbes. As a company, these people are pushing for the normalization of cannabis, and an elevated experience for the customer. “Purveyors of Quality Drugs,” is a quote they stand by that they believe represents the top-shelf products they curate in both stores.
Unique Retail Spaces
At each of Serra’s locations you feel at home. They seek to create a living, breathing space, evoking sophistication. This isn’t supposed to like the kind of pot shop you get-in, and get-out of—you want to drink the space in. Their signature “Quality Drugs” sign shines in bright neon in either of their locations paying homage to the apothecary aesthetic.
Serra organizes the strains of their shops by how they make the user feel, providing a less confusing approach to buying for less experienced customers. They also can provide you with a “feelings card” to give each budtender further insight into the product you are seeking. As a brand, these folks are doing things with their own unique spin and keeping it classy.
Be sure to stop into Serra next time you’re in Portland and experience how the “Modern Druggist” is changing the game. Brands like this are pushing the envelope with what a retail brand can do with enhancing cannabis culture as a whole.
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