Sol just made the coolest single release I’ve ever seen or heard. As far as I can tell it’s not available for download and not streaming on any service. He just posted this very vague message on all social media platforms:
#CallSol
☎️🎶 pic.twitter.com/Ft0n9RggcA
— Sol (@Solzilla) November 14, 2017
https://www.instagram.com/p/Bbfrk0yFZ61/?taken-by=solzilla
If you haven’t figured it out, you’re supposed to call the number. You are greeted by a francophone woman on the line, then the song kicks in. I hope you have plenty of minutes on your plan, because you’re going to be dialing this number over and over again.
It’s upbeat pop-hop like Sol usually does, but the marketing tactic behind this song just raised the bar of uniquity. I kind of like the grainy tone the phone call gives the song too. The call lasts just over three minutes, promptly hanging up after the last note.
