Respect My Region's S.T.E.P. Academy Does A Deep Dive Into Terpenes And Their Role In Cannabis

Respect My Region’s S.T.E.P. Academy Does A Deep Dive Into Terpenes And Their Role In Cannabis

Hosted by RMR’s Joey, Erin, and Taylor theRespect My Region S.T.E.P. Academy series takes a deep dive into strains, terpenes, extracts, and products, and how terpenes occur in the natural world as well as with cannabis. While each episode will air on YouTube, you can find the series across Respect My Region’s social media pages. 

The hosts break down individual terpenes, the entourage effect, strains, products, and more. The terpene portion of the series will include information on the therapeutic benefits of terpenes. As well, information will be provided on what to look for when buying cannabis, what terpene info to look for, and more. 

About the North American Weed Tour

After a very successful North American Weed Tour in 2021, Respect My Region has launched the campaign for the second year. Through content like the Terpology Series, the campaign aims to foster conversation and connection in the cannabis industry. 

Firstly, the NAWT will include 250 podcast episodes and Instagram Livestreams. These videos will showcase cannabis products, retailers, farms, labs, kitchens, ancillary services, and technology. Additionally, the tour will feature 500+ products, showcasing brands across every category in select recreational markets. Respect My Region will feature more than 100 industry leaders on the company’s YouTube, LinkedIn, Twitter, Facebook, and Twitch.

The tour aims “…to reach out and establish new relationships with cannabis people worldwide,” said Joey Brabo, COO. Mitch Pfiefer, CEO and Founder of the company, added that “Scaling the tour with these new series will allow us to magnify the stories of new brands and businesses across North America even more. This year, the tour has been specially crafted to have a greater impact on cannabis brands in emerging markets while also amplifying the success of industry leaders and innovators.”  

Media and PR partnerships for the 2022 North American Weed Tour include 40 Tons, AZ Cannabis News, Beard Bros Pharms, The Bluntness, The Cannabis Library, The Cannigma, Ganjapreneur, Heady NJ, Honeysuckle Magazine, Illinois News Joint, Puf Creativ, and Skunk Magazine.

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