Coming out of Atlanta, GA is a smoking brand with ample soul and strong ties to hip-hop—The Hi’End District. The first product they put out was a pack of “Premium Raps”, complete with 33 slow and even burning hemp sheets.
On the inside of the booklet, you’ll find lyrics to a dope hip-hop song with a QR code that will take you directly to the song. The group also offers a branded “
The Hi’End District
By intelligently aligning their brand with hip-hop and cannabis, they’ve been able to elevate their brand quickly within each community. Last year they were even able to vend at A3C, arguably the largest hip-hop festival in Atlanta.
The Hi’End District team spent last summer attending several other hip-hop networking events such as Backyard Sessions, R&B and Chill, as well as Show & Cyphers. Each event was in the greater Atlanta area and helped them to really connect with their local community.
By the end of 2018, they released “The Hi’End District Premium Raps” which are now available in four different states, nine stores, and several solo vendors in the District of Colombia. With rappers dipping their hands into the cannabis industry left-and-right these days, brands like The Hi’End District might be a good place to start for a successful partnership.
Most recently, The Hi’End District attended the Champs Trade Show out in Las Vegas. Since the passing of the Farm Bill, smoking brands like THD now have the ability to get their hemp wraps into the hands of anyone across the fifty states. Keep a lookout for The Hi’District’s “Premium Raps” at your local smoke shop in the very near future.
