The “race to the bottom” in California is real –and it’s spreading across the cannabis industry in response to the economic situation in the U.S. However, there’s never an excuse to feed low-quality products to the public. The Mids Report, hosted by Joey “JayPing” Brabo, takes a look at the industry’s low/mid-shelf products. Ultimately, determining if they are worth the purchase for the budget-conscious consumer. The live series will air weekly on RMR’s YouTube, Facebook, Twitch, and Twitter pages–with times announced over social media.
Each week, Joey will try a low to mid-shelf cannabis product. He’ll take a look at the appearance, experience, and characteristics of each. The Mids Report is educational at its core. So, viewers can expect to learn in-depth about specific products. As well as learning what to look for during their own cannabis shopping endeavors. Joey will bring on guests to discuss cheaper products, try them, rate them, and determine if they are worth buying.
About the North American Weed Tour
From July 10 to December 15, 2022, the North American Weed Tour aims to authentically capture the experiences of cannabis industry members.
Through series like The Mids Report, RMR will review 500+ products and showcase brands across every category. Additionally, Respect My Region will feature more than 100 industry leaders on the company’s YouTube, LinkedIn, Twitter, Facebook, and Twitch.
This is the brand’s second year running the NAWT campaign. They plan to take it up a notch this year. “After last year’s overwhelmingly successful tour, we’re excited to scale the campaign to include more than just product reviews and podcast interviews,” says Joseph Brabo, co-owner of the company.
“Scaling the tour with these new series will allow us to magnify the stories of new brands and businesses across North America even more. This year, the tour has been specially crafted to have a greater impact on cannabis brands in emerging markets while also amplifying the success of industry leaders and innovators,” says Mitch Pfeifer, CEO and Founder of Respect My Region.
Media and PR partnerships for the 2022 North American Weed Tour include 40 Tons, AZ Cannabis News, Beard Bros Pharms, The Bluntness, The Cannabis Library, The Cannigma, Ganjapreneur, Heady NJ, Honeysuckle Magazine, Illinois News Joint, Puf Creativ, and Skunk Magazine.
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