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D’ART Shtajio is a Black-owned anime studio in Japan founded in 2016 by brother Arthell and Darnell Isom. Their mission is to revolutionize the Japanese anime industry by merging elements of Western art and storytelling with classic Japanese standards of animation. The progressive studio has dove into Western pop culture before including the Netflix original anime film Sound & Fury. The film is based on musician Sturgill Simpson’s latest album which shares the same name. Now, they’ve linked up with pop superstar The Weeknd for his “Snowchild” video.

D’ART Shtajio takes you on a journey through the development of The Weeknd’s career in the visuals for “Snowchild.” He fights villains who transform into black panthers, a shout out to his track “Pray For Me” from Black Panther: The Album. He sings about being the homie who made it and brought everyone up, taking care of other people’s families while they were in jail. The overall struggles of the come-up and weeding out the snakes and vultures are prominent topics in this song.

“Spending all my money on these n****s that I brought up. Taking care of families for my brothers when they locked up. And I had nothing to believe in. Double cup leaning. Couldn’t even breathe and for that money I was fiending. Cali was the mission but now a n**** leaving”

The Weeknd – “Snowchild”

The Weeknd – “Snowchild”

Official Music Video
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