If you’re a fan of hip-hop then you’ve probably heard of the “Woo,” a popularized term that first rose to mainstream slang prominence in 2019 with the late Pop Smoke’s mixtape, Meet The Woo. Influenced by the unique melodies inspired by UK drill beats, this new energy is undoubtedly taking over.
The “Woo”
Woo originates in Brooklyn as a gang consisting of both Blood and Crip sets. In recent years, it has been popularized in the mainstream by rappers such as Pop Smoke and Fivio Foreign.
Woo goes a lot deeper than that, though. In an interview posted on RapCentury’s Twitter, Pop Smoke explained further what the “Woo” is. Describing it as “the vibe you give off” or “wanting to look nice,” it’s just an energy that some people have; a sort of natural “drip” almost.
Via @RapCentury_ Twitter
The Woo movement has left a noticeable impact on hip-hop since Pop Smoke’s passing, with more and more rappers trying to fill the void left behind by the “Dior” rapper. The legacy is strongest nowhere else than his home borough of Brooklyn, where, along with fans around the world, they celebrate “Woo Back Wednesday.” This is a day to recognize and remember Pop Smoke.
Even if you aren’t a fan of the Woo movement and the style of hip-hop it’s brought along, you have to appreciate how rapidly it’s grown. It has gone from a mostly regional expression to now, a world renowned term used almost daily in hip-hop.
We’ve seen artists such as Dusty Locane, who many thought was Pop’s cousin, and CJ have major come ups thanks to this new door opening up to the masses. The new wave is here and you don’t have to like it, but you might not want to get in its way.
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