The founder and CEO of Respect My Region, Mitch Pfeifer, recently went on the To Be Blunt podcast. On the podcast’s 119th episode, they talked about cannabis content creation, the importance of building relationships with brands, and being relentless in pursuing opportunities.
Continue reading to learn more about Mitch, RMR, To Be Blunt, and what was discussed on the podcast.
Photo via To Be Blunt Podcast
To Be Blunt Podcast Episode 119: Featuring RMR Founder & CEO, Mitch Pfeifer
The To Be Blunt podcast is in its third season, and it doesn’t show signs of stopping. Every Monday, the podcast features discussions among marketers, brand builders, founders, executives, and CEOs of unregulated and regulated cannabis businesses. The goal of the podcast is to inform listeners of the good, bad, and ugly sides of the cannabis industry.
In episode 119, Mitch shared his story of turning his side hustle into a business and how his brand promotes cannabis culture and high-quality cannabis products.
“Selfishly, it’s about growth, whether it’s revenue or relationships. Externally, it’s about content output, showcasing what legal cannabis looks like, the nuances of experience for consumers, and patients, and the brands that are available, the products that are available, the discussion…”– Mitch Pfeifer
Photo via Mitch Pfeifer’s LinkedIn
More About Mitch Pfeifer and Respect My Region
In 2011, Mitch started Respect My Region, which today stands as a digital lifestyle publication and marketing agency. Although, at first, it was created as a lifestyle brand. Repping RMR, he’d sell clothing and throw concerts and events all over the Pacific Northwest. In 2016, after recreational cannabis was legalized in Washington, Mitch employed his extensive knowledge in cannabis, content, and marketing to venture into the recreational cannabis industry.
Interested in listening to the whole podcast? You can find episode 119 of the To Be Blunt podcast on Spotify below.
[00:00 – 10:09] Top Stories in The Industry
[11:50- 18:15] From Legacy Market to Recreational Market
[18:16 – 29:53] Connecting through Content
[28:54 – 41:24] How to Growth Hack Your Business
[41:25 – 50:47] Celebrating the Cannabis Experience
[50:48 – 1:11:47] The Quest for the Best Weed
[1:11:48 – 1:15:56] What’s Next for The North American Weed Tour