If you don’t understand anything about Youtube or SEO as a musician, it’s time you start learning now. While it can get complicated at times, understanding the basics of SEO, as well as the basics of Youtube can go a long ways towards helping your fanbase connect with your content and music better. To help out, I will be teaching you how to create a fully SEO optimized YouTube description card for any musician and any type of music video.
As a result of optimizing your Youtube description, your content will be easier to find and interact with. Without a proper YouTube SEO description card your content is going to be hard to find, and even if people do find it, your content’s viewers will reach a dead end.
SEO stands for “search engine optimization” and is used to increase website traffic through organic search results rather than paid ads.
By using relevant keyphrases it allows searchers to find your content more easily, and by adding more links to your description you are building credibility within the search engine and additionally, giving viewers a place to go next.
While I am not going to go deep into non-Youtube SEO in this article, Moz is a great resource to utilize if you’d like to go more in depth as a whole. As a musician though, using an SEO optimized description for Youtube and other sites with descriptions like YT is a necessity.
YouTube Descriptions for Musicians
Firstly, for your title you’re going to want to say something important and direct, something that tells viewers what they’re about to see as brief as possible. This should be in all capital letters. Also, you can use parentheses to put a secondary phrase describing the content.
For example: “FED UP- YUNG HITZ (Music Video)” or “MAKING HITZ IN THE STUDIO (with Yung Hitz)”.
For your description, firstly you’re going to want to write a short one paragraph description of the video. If it is a music video or if there is a song involved, make sure to tell viewers when and where they can hear the album that it is apart of. Also, if there are other people in the video or that contributed, make sure to tell us who they are.
Include a call-to-action, such as telling them to comment something specific (ex: “What’s your favorite song right now? Let me know in the comments!” or “Liked this video? Check out my playlist of similar videos!”).
Under your brief description, you are going to put links to your music, social medias, and anything else to do with you and the video. Also, if there are other people involved in the video make sure to put a link to their website or social media page.
If there is a sponsor for the video, make sure to include their link as well. To keep it clean, you are going to want to shorten your links. You can use a website like bit.ly to do this.
A solid example of this section could look something like this down below:
|►Stream ‘Fed Up’ here: bit.ly/dahi2e |
►Pre-Order ‘Up and Away’ (unreleased album) here: bit.ly/dawid2
►Exclusive Merch: bit.ly/dhwai5d
►Sign up [either text or email if you have one set up]
►Follow Yung Hitz on all social medias:
TWEET THIS VIDEO: Use https://clicktotweet.com create this link
Director: Jim Smith- https://www.jimsmith.com
Producer: Cole Bennett- https://lyricallemonade.com/
Licensed to: Atlantic Records- https://www.atlanticrecords.com
These are pretty minor on YouTube, but it is good to use 2-3 hashtags directly pertaining to the content. You can keep it simple and just do #ArtistName #AlbumName #ArtistNameAlbumName. If written in the description these should appear above your title once uploaded.
Last but still very important are tags. Tags help searchers find exactly what they are looking for. Think about what you would look up as a fan to find your content, this is what you will want to use as tags. However, you only need to use about 7-10 tags.
For example if it is a music video you can use these tags,
- Artist name
- Song name
- Album name
- “Artist name” songs
- “Album Name” album
- “Song name” lyrics
- “Song name” video
However, if it is not a music video you can use this general guide,
- First tag should be a target keyword (artist, event, subject)
- 2-3 alternative tags (similar artists, location)
- 1-2 broad keywords (artist name, song name, album name)
** If your name or song/album name is commonly misspelled, I suggest making the misspelled version one of your tags.
In addition, there are also a few extra things you can do with your YouTube video to optimize it. You can add it to a playlist on your channel with similar videos (make sure to add this link in the description), choose the suggested video for the end card, and leave a comment asking a question to the viewers. As a result your content will have more engagement.
In Conclusion: Pay Attention To The Power Of Quality Youtube Descriptions
Put this all together and you have a fully optimized SEO YouTube description card for your video content. Your video is now not only easier for people to find, but also makes it easier for viewers to engage with you whether it be listening to another song of yours, following you on social media, or buying merchandise. A YouIube video without an SEO optimized description is often considered to be a waste of content and time. If you’re going to put hard work and time into your content, follow this guide.
If you have any questions or comments regarding Youtube, SEO, Running Ads for Music Videos or Songs, or Spotify Playlists, please reach out to our team directly via email here: email@example.com.