The trending topics phenomenon has revolutionized the way artists distribute content and information online. When you post around trending topics, you can reach an audience that already values the subject. This tactic can quickly attract more views and inspire more shares.

Thanks to hashtags and algorithms, pop appeal and trending topics are no longer the sole domain of news channels or media and entertainment outlets. The same information available to media insiders is now readily available through social media networks.

You already know social media increases your reach and helps build your fan base while engaging existing loyal fans. Topics that are already trending present musicians with an excellent opportunity to share unique perspectives and get noticed.

Twitter was the first social network to enact the trending topics phenomenon. Twitter calculates the topics through an algorithm that selects the most-mentioned topics based on data and user behavior.

Today, most social media platforms and search engines also use algorithms that detect trending topics as they come. While topics can be anything that is gaining a lot of attention, trending subjects often relate to user location and preferences, global or local events and issues, political or social movements, celebrity news or scandals, and current events.

How Long Do Topics Trend?

According to internet-trend research firm @ExplodingTopics, most topics remain in the highly trending phase for around ten months on average.

What Topics Work For You?

To make these types of topics work for you, search for subjects that fit your music, brand, and philosophy. Avoid posts and comments that don’t fit, and only post around trending subjects that interest you.

Try to choose the most relevant topics for your brand and audience. Before sharing your thoughts on trending topics, consider how your post could add value to the discussion.

How Often Should You Post Around Trending Topics?

The key is to manage trending subjects in a way that boosts your platform enough to make it worth your time.

How often you should post depends on how much time and resources you have at your disposal.

Do you have the time to:

  • Create content
  • Promote that content
  • Benefit from engagement with that content

These three goals make up the golden ratio for posting around trending topics. To gain the most from posting around trending topics, post as often as you can and meet all three goals while the subject is still hot.

Tips For Posting

The way you post around trending topics is vital for successful audience engagement. Posting a hot topic on your platform is an easy way to spark a conversation. And commenting on another page’s trending post can attract users to your account. 

Here are some tips for posting:

  1. Create a schedule. How long will it take to produce and promote your content? Do you have enough time to complete your project from start to finish?
  2. Contribute something new. Trending topics are already saturated with content. Can you offer a fresh perspective or add value to the existing discussion?
  3. Consider your audience. Your existing audience probably wants to hear your opinion on trending subjects. While anything could pop up in a general web search, fans know what they can expect from you.
  4. Personalize your content. Tailor your post to your audience’s wants or needs. It’s okay to be surprising or controversial, but don’t stray to far from your brand model.
  5. Research other content. Search for popular content centered on the topic, and consider which questions people are asking.

Artists who follow current trends as part of a social media marketing plan can increase reach and visibility. With these simple tips, you too can boost engagement, attract new fans, and share useful content that supports your brand image.

If you have any questions about how to improve your marketing, please reach out to our team via email at info@respectmyregion.com. We’re happy to work with up and coming artists to get their music out their music fans.

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